440 - Marketing Electronic Billing & Payment to Consumers

Publisher: NACHA
Year: 2002

This publication from NACHA – The Electronic Payments Association and the Council for Electronic Billing and Payment is designed to assist you in achieving high rates of participation for your EBPP program. Many corporations and other organizations that send bills to consumers offer Electronic Bill Presentment and Payment (EBPP) as an alternative to paper bills and check payments. Consumer participation is the key to realizing the expected benefits from EBPP, such as cost reduction, processing efficiencies, and customer retention. This Guide defines customer segmentation and marketing techniques designed to increase consumer usage of EBPP service across the spectrum of biller industries. Biller profiles are also provided, illustrating how these techniques are being applied.

Table of Contents

Chapter 1: Introduction and Purpose
Chapter 2: Four Critical Elements of a Successful EBPP Marketing Plan
Chapter 3: Case Studies
Chapter 4: Marketing EBPP through Customer Service Representatives
Chapter 5: Marketing and Advertising EBPP Services
Chapter 6: Web Service Pages

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