Details
June 18, 2015
12:30PM - 2:00PM
Millennials, More than Instagrammers & Tweeters The Generation Forcing Change in the Banking World
Webinar
Click here to Register Today!
Did you know that 71 percent of Millennials said they’d rather go to the dentist than listen to what large FIs have to say? The Millennial Generation encompasses those born between 1981 and 2000, and they’re changing the landscape of our world as a whole. Perhaps one of the most notable changes is this generation’s take on financial institutions and banking compared to the generations before them. Millennials utilize social media more than any previous generation. Are you using your social media channels to their full potential when it comes to connecting with them? In an age where technology is the king Millennials embrace whole-heartedly, take this opportunity to learn firsthand what this generation of change and innovation needs to remain or become a loyal customer of yours.
Increase Awareness
Topics to be discussed include:
- How to keep them loyal to you
- They are considered conservative investors. How to make this work in your favor.
- What customer service means to your overall success
Looking to the Future
- Understand how your engagement with Millennials will either make or break your relationship
- When it comes to mobility, what technological advancements you’ll need to draw them in
- Generation Z – Unlike previous generations, including Millennials, this next generation is growing up with electronic devices in hand since early childhood. What does this mean for future banking needs?
SPEAKERS:
Casey Wilcox
SVP, Head of Payables & International Product Management, Capital One
Meghan Gound
Assistant Vice President, eChannels, Navy Federal Credit Union
Member Price: $225 Non-Member Price: $325
AAPs are eligible to receive 1.8 AAP Continuing Education Credits for participating in this webinar event.